The National Institute of Ayurvedic Medicine, based in Brewster, New York (USA) and founded by Scott Gerson, M.D., is reflective of the movement of alternative health care into the embracement of cross-cultural healing systems that work. Even though we are still grappling to fully understand how ayurvedic medicine (or "ayurveda") works - particularly in light an underlying philosophy that lies outside the rigidity of Western empirical thinking, the increasing open-mindedness of physicians towards ayurveda, TCM (traditional Chinese medicine), Jamu (Indonesian herbal tradition), etc. is a good sign. Certainly, such a shift emphasizes the desire at the clinician's level, to align health care with "performance based" systems and products, as opposed to strictly profit-based ones.

Alpha Omega's initial offering of ayurvedic products begins with eight "traditionals," branded as follows:
"Because of the potential of ayurvedic therapies for treating conditions for which modern medicine has few, if any, effective treatments, this area is a fertile one for research opportunities." WebMD

Basic Principles of Ayurveda -- Includes a thorough definition of ayurveda, the ayurvedic view of a human being, the five element theory and the tridosha (vata, pitta, and kapha), and other basic concepts that form the underpinnings of the overall discipline. (Source: NIAM).